Key Account Manager | Spar
Core
Lead the implementation of Red Bull's commercial strategy within the SPAR network, driving sales, volume, market share, and profitability across national structures, regional distribution centers, franchise groups, and independent retailers.
Role type
Senior Key Account Manager (FMCG/Retail)
Builds
Red Bull sales volume and market share within the SPAR retail network
Domain
Fast-Moving Consumer Goods (FMCG) / Retail
Required skills
commercial strategy implementation, customer strategy development, pricing strategy, in-market execution, promotional planning, joint business planning, budget management, financial analysis, negotiation, data analysis, presentation skills
Preferred skills
cross-functional experience in trade/consumer marketing/field sales, existing trade network, SAP/BI proficiency, fluency in additional languages
Technologies
SAP, BI
Responsibilities
Implement commercial strategies aligned with national sales objectives; develop medium- to long-term customer strategies; manage pricing strategies to ensure competitive consumer pricing and sustainable margins; translate strategies into effective in-market execution with regional teams and store owners; develop and implement promotional plans to drive market share and category growth; identify and leverage opportunities through franchise group partnerships; collaborate on joint business plans to align customer and Red Bull objectives.
Seniority
Mid-Senior, hands-on IC