Paid Search Senior Manager
Core
Own end-to-end paid search strategy and execution for a global fintech business, translating growth objectives into plans, KPIs, and investment choices to drive customer acquisition.
Role type
Senior IC Paid Search Manager
Builds
Large-scale Google Ads, Microsoft Ads, and Apple Ads campaigns across multiple markets and languages
Domain
Fintech / Digital Payments / Performance Marketing
Required skills
Paid search strategy, budget allocation, Google Ads, Microsoft Ads, Apple Ads, automation (scripts/APIs), experimentation design, forecasting, bid management, cross-functional leadership
Preferred skills
Generative AI in search, modern tracking and attribution, mentoring, emerging search channels
Technologies
Google Ads, Microsoft Ads, Apple Ads, APIs, automation scripts
Responsibilities
Own end-to-end paid search strategy and execution; Make and explain investment and budget allocation recommendations; Lead performance across large-scale Google Ads, Microsoft Ads and Apple Ads accounts; Use automation, scripts, APIs and AI-enabled platform capabilities; Shape a disciplined experimentation approach across search ads, extensions and landing-page journeys; Maintain and improve reporting and forecasting
Seniority
Senior, hands-on IC with team leadership
