Senior Manager Lifecycle Marketing
Core
Build the next generation of customer lifecycle marketing and accelerate responsible AI adoption across the marketing function at Fastmarkets.
Role type
Senior Manager Lifecycle Marketing (Strategy & Hands-on Builder)
Builds
Scalable customer journeys, lifecycle programmes, AI agents, and marketing automation workflows.
Domain
B2B SaaS / Price Reporting / Marketing Technology
Deliverable
production ML models | product features
Required skills
B2B lifecycle marketing strategy, Marketo architecture & implementation, Salesforce administration, customer journey design, AI use case identification, cross-functional leadership, data governance, email deliverability management.
Preferred skills
Attribution & audience enrichment platforms (Dreamdata, Clay), AI agent development (MCP, no-code), predictive analytics & churn modeling, API integration architecture.
Technologies
Marketo, Salesforce, Dreamdata, Clay, MCP, AI agent frameworks.
Responsibilities
Own and evolve lifecycle marketing strategy across acquisition to advocacy; design and optimize customer journeys using behavioral data; build targeted lifecycle programmes for key segments; establish lifecycle KPIs and roadmaps; act as senior SME for Marketo driving best practices; design and deploy automations, integrations, and AI-powered workflows; lead audience segmentation and customer health frameworks; own and deliver the Marketing AI roadmap and Centre of Excellence; lead and develop Email Marketing Executives; manage vendor and agency relationships; report on lifecycle performance and AI adoption to senior leadership.
Seniority
Senior Manager, strategic direction with hands-on prototyping and deployment.