Senior Growth & Campaign Manager
Core
Lead organic subscription expansion via member-led growth channels (Refer-a-Friend, Add-a-Pet, TruTreats) to drive loyalty, increase LTV, and lower CAC.
Role type
Senior Growth & Campaign Manager
Builds
Multi-channel lifecycle campaigns, referral programs, and loyalty perks for a pet insurance subscription base.
Domain
Pet insurance / B2C Subscription
Required skills
Growth marketing strategy, lifecycle campaign management, A/B testing, team leadership, cross-functional project management, data analytics, CRM/marketing automation proficiency, referral platform management
Preferred skills
Pet care industry experience, insurtech/fintech background, regulated subscription industry knowledge
Technologies
Braze, Klaviyo, Salesforce Marketing Cloud, Amplitude, Mixpanel, Looker, Tableau
Responsibilities
Own member-led acquisition strategy for referral and expansion loops; manage loyalty and perks program engagement; conduct A/B testing on incentives and creative; define and execute annual promotional calendar across email, SMS, push, direct mail, and paid social; oversee referral platform operations; manage and mentor a team of growth marketers; report on core growth metrics to senior leadership
Seniority
Senior, hands-on IC with team management