Coordinador/a Trade Marketing
Core
Strategic management of the national Promotoría team, focusing on executing Marketing and Commercial strategies to drive sales.
Role type
Senior Trade Marketing Coordinator
Builds
National Promotoría strategies, activation plans, and sales execution
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Strategic planning, KPI analysis, team leadership, stakeholder management, market analysis, channel strategy, merchandising planning, data-driven decision making
Preferred skills
English (basic), Microsoft Office (Word, PowerPoint, Excel, Outlook)
Responsibilities
Develop and implement the Annual Strategic Promotoría Plan; manage and analyze KPIs, dashboards, and ROI; collaborate with national field operations to ensure execution excellence; manage relationships with multidisciplinary areas and clients; analyze market potential to define coverage and routes; translate brand and business strategies into specific activation plans and promotional programs.
