Director, Digital Acquisition Marketing
Core
Lead digital acquisition strategy to attract, engage, and convert prospective pet parents into Trupanion members via paid media, SEO, email, and SMS.
Role type
Director, Digital Acquisition Marketing
Builds
Connected customer journey from initial interest through enrollment
Domain
Pet insurance / Digital Marketing
Required skills
Paid media strategy, Email and SMS program leadership, Audience segmentation, Campaign optimization, Data-driven investment decisions, Cross-functional leadership, Team management, Agency and vendor management
Preferred skills
Strategic thinking, Analytical skills, Customer-focused mindset, Results-oriented leadership
Technologies
Paid search, Paid social, Display/programmatic, Email platforms, SMS platforms
Responsibilities
Build and execute acquisition plans to drive enrollment growth, Own paid media strategy and performance across search, social, and display, Lead prospect email and SMS programs including segmentation and testing, Use performance data to guide investment decisions, Lead and develop the acquisition team, Partner with eCommerce, Brand, Sales, Analytics, MarTech, and Technology
Seniority
Director, strategic leadership with hands-on execution