Brand Manager - Emerging Brands
Core
Develop and execute strategies to drive brand growth, revenue, profit, and market share for emerging brands in the Link Snacks portfolio.
Role type
Senior Brand Manager (Emerging Brands)
Builds
New brand portfolios, product launches, and integrated marketing plans for consumer snack brands.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage
Required skills
Strategic business modeling, P&L management, brand positioning, cross-functional leadership, consumer insights analysis, product commercialization, pricing strategy, channel dynamics, data-driven decision making, marketing plan execution.
Preferred skills
Startup environment experience, CPG industry background, Meta ads management, new product launch leadership, Nielsen/IRI data proficiency.
Technologies
Nielsen/IRI, Meta Ads, Consumer marketing research tools.
Responsibilities
Develop strategic business models for emerging brands; Manage and deliver the brand P&L; Partner with agencies to establish brand positioning and packaging; Develop and execute integrated marketing plans; Lead cross-functional efforts for new product development and commercialization; Analyze brand performance and competitive dynamics to shape growth strategies.
Seniority
Senior, hands-on IC