Manager – Partner Lead, Impact Innovation, Insights & Measurement
Core
Lead the enablement, testing, and analysis of new full-funnel campaign measurement solutions to showcase the impact of marketers' media investments across the NBCUniversal portfolio.
Role type
Manager, Partner Lead for Impact Innovation and Measurement
Builds
Always-on, scalable measurement suites supporting clients with goals ranging from brand lift to conversion optimization
Domain
Media effectiveness measurement, Ad Tech, MarTech
Deliverable
production ML models
Required skills
Partner management, business development, data analysis, interpretation, visualization, strategic planning, vendor negotiation, cross-functional collaboration
Preferred skills
Performance-driven advertising environment experience, data processing, working under pressure, prioritization
Technologies
Microsoft Excel, Microsoft PowerPoint, Microsoft Word, data clean rooms, server-side conversion tracking (conversion APIs)
Responsibilities
Lead enablement, testing, and analysis to vet new solutions; Contribute to multi-year measurement strategy; Partner with Sales, Account Management, and Product teams to build roadmap; Cultivate enterprise measurement partnerships; Negotiate and launch new vendor deals; Provide leadership updates on measurement growth strategies
Seniority
Manager, hands-on leadership
