Senior Director, Media Analytics & Strategy
Core
Leads planning, execution, and delivery of measurement and analytics across enterprise client engagements, translating complex marketing data into business intelligence to optimize investment and unlock growth.
Role type
Senior Director, strategic analytics consultant and team leader
Builds
Measurement strategies, analytics roadmaps, dashboards, and scalable AI-enabled analytics solutions for enterprise clients
Domain
Marketing, Media, Data Analytics, AI (via careerplan.io/jobs/C8-00F-B4-C69-senior-director-media-analytics-strategy-at-fusion92)
Deliverable
production ML models | dashboards & analysis
Required skills
Strategic consulting, advanced measurement (MMM, attribution, incrementality), team leadership, data visualization, AI/automation integration, client stakeholder management, cross-channel performance optimization
Preferred skills
Predictive modeling, generative AI application, privacy regulation adaptation, analytical storytelling
Technologies
Marketing mix modeling, multi-touch attribution, experimentation frameworks, predictive analytics, machine learning, generative AI, retail media platforms
Responsibilities
Lead analytics planning and resource allocation for enterprise accounts; Serve as primary client-facing analytics advisor to senior stakeholders; Develop measurement strategies and analytics roadmaps; Present analytical findings and recommendations to C-suite executives; Lead and mentor a high-performing analytics team; Partner with data science and media teams to integrate AI and automation into workflows
Seniority
Senior Director, strategic leadership with hands-on execution
