Marketing Director
Core
Lead end-to-end marketing agenda including brand building, product go-to-market, pipeline generation, and consumer growth for a data and analytics company serving lenders and fintechs.
Role type
Senior IC Marketing Director (B2B & B2C)
Builds
Brand, product value propositions, integrated go-to-market campaigns, lead-generation processes, and thought leadership platforms.
Domain
Financial services / Data & Analytics / Credit Information
Deliverable
product features
Required skills
B2B and B2C marketing leadership, product marketing, go-to-market strategy, lead generation, digital marketing, PR and crisis communications, agency management, budget optimization, team leadership
Preferred skills
Credit information/lending/BFSI experience, industry body relationships, crisis communications in regulated environments, MBA
Technologies
CRM, marketing-automation tools, social media platforms
Responsibilities
Define annual and multi-year marketing strategy; position brand as market leader across B2B and consumer audiences; develop go-to-market campaigns for new products; manage PR strategy and media relations; build thought leadership platforms; lead and coach marketing team; optimize marketing budget against commercial outcomes.
Seniority
Senior, hands-on IC