Product Marketing Manager - Credit
Core
Drive go-to-market success for Plaid's Credit products by defining market fit, messaging, and sales enablement for B2B financial institutions.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Credit product portfolio for financial institutions
Domain
Fintech / Credit / Lending
Deliverable
product features
Required skills
Product-market fit analysis, ICP development, GTM strategy, sales enablement, competitive intelligence, customer discovery, narrative development, campaign execution
Preferred skills
Credit/Lending experience, B2B software experience
Technologies
None stated
Responsibilities
Own end-to-end messaging and positioning for Credit products; Lead customer discovery and ICP development; Create and drive GTM strategy and launch plans; Own all GTM and sales enablement; Provide data-driven recommendations on feature set and pricing to the product team
Seniority
Senior, hands-on IC