Integrated Marketing Lead
Core
Own brand marketing, social media, influencer marketing, PR, and integrated campaigns to build awareness, drive consideration, and earn loyalty for a fintech platform.
Role type
Senior individual-contributor integrated marketing lead
Builds
Brand campaigns, social media presence, influencer programs, PR coverage, and employer brand content
Domain
Fintech / Financial wellness
Deliverable
product features
Required skills
Social media strategy, influencer program management, PR and communications, brand narrative development, cross-functional leadership, data-driven optimization, community management
Preferred skills
Consumer fintech experience
Technologies
Sprout Social, Google Analytics, Tableau, Hootsuite
Responsibilities
Shape brand narrative and visual identity across all touchpoints; build and execute social media strategy; own influencer and creator marketing end-to-end; lead PR and communications; manage employer branding initiatives; orchestrate integrated go-to-market campaigns; engage and nurture customer communities; define KPIs and optimize campaigns using analytics tools
Seniority
Senior, hands-on IC