User Acquisition Specialist
Core
Drive user acquisition, activation, reactivation, and re-engagement for Glovo's delivery platform in specific regions using data-driven performance marketing.
Role type
Senior performance marketing specialist (user acquisition)
Builds
High-impact Google Ads (UAC, Paid Search) and Apple Search Ads campaigns
Domain
Food delivery / On-demand logistics
Required skills
Google Ads (UAC, Paid Search), Apple Search Ads, campaign scaling, funnel optimization, ROAS maximization, A/B testing, performance analysis, marketing analytics tools (Google Data Studio, Tableau, Excel, Adjust, Branch, Appsflyer)
Preferred skills
Paid Social, programmatic, SEM, online advertising industry experience
Responsibilities
Create and optimize high-impact campaigns for specific regions, specialize in driving acquisition and re-engagement via Google and Apple Ads, lead continuous optimization through A/B testing, collaborate with cross-functional teams (design, BI, Martech), own performance targets and key metrics, share insights to elevate team performance
Seniority
Senior, hands-on IC
