Senior Performance Marketing Specialist
Core
Lead performance marketing campaigns for Glovo's app in specific regions (Africa, EE, Balkans, SWE), focusing on acquisition, activation, reactivation, and re-engagement via App Campaigns.
Role type
Senior Performance Marketing Specialist (App Campaigns)
Builds
High-impact mobile app acquisition and retention campaigns
Domain
Food delivery / Mobile App Marketing
Required skills
Google Ads (UAC, Paid Search), Apple Search Ads, campaign scaling, funnel optimization, ROAS maximization, attribution modeling, incrementality testing, A/B testing, marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
Preferred skills
Paid Social, programmatic, SEM, online advertising industry experience
Responsibilities
Create and optimize high-impact campaigns for a specific region, drive acquisition and re-engagement through App Campaigns, collaborate with cross-functional teams (design, local marketing, BI, Martech), lead continuous optimization via A/B testing, own performance targets and key metrics, share insights and best practices to elevate team performance
Seniority
Senior, hands-on IC
