Senior Paid Search Marketing Specialist
Core
Lead the creation, development, and optimization of high-impact Google Ads (UAC, Paid Search) and Apple Search Ads campaigns to drive acquisition, activation, reactivation, and re-engagement for Glovo in specific regions.
Role type
Senior Paid Search Marketing Specialist
Builds
High-impact mobile app acquisition campaigns across Africa, Eastern Europe, Balkans, and Sweden
Domain
Digital Marketing / Mobile App Acquisition
Required skills
Google Ads (UAC, Paid Search), Apple Search Ads, campaign scaling, funnel optimization, ROAS maximization, A/B testing, performance analysis, marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer)
Preferred skills
Paid Social, programmatic advertising, SEM, Adjust, Branch, Appsflyer
Responsibilities
Create and optimize high-impact campaigns for specific regions, drive acquisition and re-engagement metrics, lead continuous optimization through A/B testing, collaborate with cross-functional teams (design, BI, Martech), own performance targets, share insights to elevate team performance
Seniority
Senior, hands-on IC