Senior Manager, B2B Outbound Marketing (Remote)
Core
Build and own full digital outreach paths for healthcare subsidiaries by identifying decision makers, defining buyer personas, and growing contact lists to generate qualified sales conversations.
Role type
Senior Manager, B2B Outbound Marketing
Builds
Repeatable pipeline of qualified conversations through referrals and warm introductions for healthcare business units
Domain
Healthcare / B2B Sales & Marketing
Required skills
B2B digital outreach strategy, multi-channel sequencing (email, LinkedIn), email deliverability management, account-based marketing, CRM integration, data analysis, AI-assisted research and personalization, regulatory compliance (CAN-SPAM, GDPR, TCPA), stakeholder management
Preferred skills
Experience in physician recruitment or staffing services, certifications in email deliverability or LinkedIn Sales Navigator, experience with multiple business units
Technologies
Outreach, Apollo, HubSpot Sequences, LinkedIn Sales Navigator, Salesforce/CRM, SPF/DKIM/DMARC/BIMI tools, Microsoft 365, Google Workspace, Proofpoint, Mimecast
Responsibilities
Identify decision makers and build targeted prospect audiences, run multi-channel outbound sequences, coordinate email deliverability and inbox placement, systematize cross-subsidiary strategies using proprietary data, report on campaign performance and optimize messaging, partner with business development leads on target accounts and tech stack
Seniority
Senior Manager, hands-on IC with strategic oversight