Performance Marketing Manager
Core
Own paid growth for Amplify, a consumer-focused digital proposition for financial awareness and credit understanding, from channel strategy to acquisition economics.
Role type
Senior Performance Marketing Manager
Builds
Paid user acquisition campaigns across digital channels (Google, Meta, YouTube, app-install) for a fintech consumer app
Domain
Fintech / Consumer Digital / Performance Marketing
Required skills
Paid media strategy, agency management, budget ownership, creative testing, funnel optimization, attribution analysis, campaign planning
Preferred skills
Mobile-app acquisition, consumer-tech/fintech experience, GA4/Firebase proficiency
Technologies
Google Ads, Meta Ads, YouTube, GA4, Firebase
Responsibilities
Develop paid-growth strategy across channels; manage agencies and media partners; optimize budgets and pacing; create and test ad concepts and landing pages; define audience segments and targeting; build measurement frameworks for acquisition and conversion; report on performance metrics and efficiency.
Seniority
Senior, hands-on IC