Senior Performance Marketing Manager – C2B & Retail (f/m/x)
Core
Drive profitable growth across wirkaufendeinauto.de and Autohero by managing full-format advertising portfolios, optimizing media spend based on CAC and Gross Profit, and automating performance operations.
Role type
Senior Performance Marketing Manager (C2B & Retail)
Builds
Full-format advertising portfolios across multiple European markets for C2B and Retail customer journeys
Domain
Digital Automotive / Performance Marketing
Required skills
Google Ads expertise (bidding, signals, feeds, tracking), data analysis, experimentation, automation (AI/scripts), unit economics, cross-market management
Preferred skills
German language, experience with multiple European markets, AI-first approach
Technologies
Google Ads, AI tools, automation scripts
Responsibilities
Run full format portfolio across active European markets, steer budgets based on volume and customer value, optimize bidding and conversion signals, analyze data to spot anomalies and root causes, run structured tests and experiments, automate repetitive tasks
Seniority
Senior, hands-on IC