Manager, Creative Strategy
Core
Leads strategic creative direction, development, and execution of high-impact marketing campaigns to drive customer acquisition and revenue growth.
Role type
Manager, Creative Strategy
Builds
Integrated marketing campaigns across paid media, CRM, eCommerce, direct mail, and email channels
Domain
Telecommunications / Performance Marketing
Required skills
Creative and messaging strategy, Value proposition development, Performance marketing, Test-and-learn planning, Data interpretation, Team leadership, Agency management, Budget management
Preferred skills
Master's degree in Marketing/Communications, People leadership in creative strategy, Experience in telecommunications or subscription-based industries
Technologies
Paid media platforms, CRM systems, eCommerce platforms, Email marketing tools
Responsibilities
Translate business priorities and customer insights into scalable campaign frameworks and messaging strategies; Lead creative and messaging strategy for integrated campaigns across the customer journey; Establish campaign themes, messaging hierarchies, and creative direction; Oversee development and execution of creative assets across paid media and direct response channels; Lead and mentor a team responsible for creative strategy and execution; Manage creative production budgets including forecasting and spend management; Lead structured creative testing and experimentation; Partner with Analytics and Media teams to evaluate performance and optimize creative effectiveness; Manage creative agency relationships and provide strategic direction.
Seniority
Manager, hands-on leadership