APAC Marketing Director
Core
Lead Wise's regional marketing strategy for Asia and Pacific, driving user acquisition and growth for international money transfers across diverse markets including Japan, Singapore, China, Philippines, Malaysia, India, and Australia.
Role type
Senior IC marketing director (regional strategy & team leadership)
Builds
Regional marketing strategies, local campaigns, and a high-performing team of Regional Marketing Leads
Domain
Fintech / International money transfers
Deliverable
product features
Required skills
Regional marketing strategy, team leadership, performance marketing, data analysis, stakeholder management, product understanding, budget optimization, market localization
Preferred skills
Fintech industry experience, complex product understanding, adaptability in decentralized organizations
Technologies
None explicitly stated
Responsibilities
Define and oversee regional marketing strategy across APAC markets; hire, manage, and support a team of Regional Marketing Leads; build a team capable of activating new channels and tests; provide functional leadership and matrix oversight to the wider marketing team; create a culture of 'a bias to action' for rapid iteration; develop local marketing strategies including audience identification and full-funnel plans; develop a playbook for regional market growth; own and optimize regional marketing budgets; act as a bridge between central teams and regional needs; collaborate with Product teams to align strategies with roadmaps; advocate for regional needs and report to senior leadership; cultivate relationships with local agencies and partners; develop customer insights through direct feedback and research partnerships.
Seniority
Director, hands-on IC with team leadership