Head of Route to Market
Core
Develops and implements the Route-to-Market strategy for Red Bull Germany, managing wholesale customers, distributors, and partners to drive sustainable and profitable growth across all channels.
Role type
Senior strategic leader (Head of Route to Market)
Builds
Wholesale and distributor networks, commercial partnerships, and market execution capabilities
Domain
FMCG / Beverage / Distribution
Required skills
Strategic planning, commercial customer management, P&L management, stakeholder management at executive level, team leadership, data-driven decision making, transformation management, cross-functional collaboration
Preferred skills
Experience in matrix organizations, connecting global priorities with local market requirements, developing high-performance teams
Technologies
None stated
Responsibilities
Develop and implement RTM strategy aligned with global goals, manage strategic customers and distributors, build and lead the RTM organization, lead cross-functional transformation projects, ensure REACH performance for on and off premise channels
Seniority
Senior, hands-on IC with executive-level stakeholder management