Performance Marketing Analyst
Core
Manage and optimize paid marketing campaigns across Google Ads, YouTube, and Meta; analyze large datasets to uncover insights and drive business growth.
Role type
Performance Marketing Analyst
Builds
Optimized paid media campaigns and data-driven marketing strategies
Domain
Digital Marketing / Performance Advertising
Required skills
Data analysis, Excel/Google Sheets proficiency, Strategic thinking, Cross-functional leadership, AI tool adoption, Problem-solving, Business acumen, Campaign optimization, Trend identification
Preferred skills
Creative thinking, Emerging technology adoption, Fast-paced environment adaptability
Technologies
Google Ads, YouTube Ads, Meta Ads, Excel, Google Sheets, AI tools
Responsibilities
Analyze complex datasets to identify marketing opportunities and trends; Optimize performance across multiple marketing channels; Translate data analysis into actionable business recommendations; Challenge assumptions and develop data-driven solutions; Lead cross-functional initiatives to influence strategy and drive KPIs; Explore and adopt AI tools to improve analysis and decision-making.
Seniority
Mid-Senior, hands-on IC