Manager, Paid Social
Core
Internal channel owner for paid social channels, setting strategy, directing agencies, and managing performance across Meta, TikTok, and LinkedIn.
Role type
Manager, Paid Social
Builds
Paid social campaigns, test plans, and performance dashboards for Equinox's marketing goals.
Domain
Digital Marketing / Paid Social Advertising
Required skills
Paid social strategy, agency leadership, analytics fluency, experimentation rigor, privacy-safe targeting, creative brief translation, budget management, cross-functional collaboration
Preferred skills
Server-side conversions, lookalike strategies, executive storytelling
Technologies
Facebook Ads Manager, TikTok Ads, LinkedIn, GA4, Adobe, Looker, Tableau, Power BI
Responsibilities
Set objectives/OKRs and portfolio mix; write briefs and enforce QA standards; build forecasts and manage pacing; own test plans with hypotheses; define conversion taxonomy and tracking; translate insights into creative briefs; manage platform reps and agency partners.
Seniority
Manager, hands-on IC