Distribution Partner Manager
Core
Coordinate with distribution partners to develop annual business plans, assign sales targets, provide training and coaching, and ensure execution of Red Bull merchandising standards to drive volume and outlet coverage in off-premise channels.
Role type
Senior field sales manager (distribution partner management)
Builds
Distribution networks and sales volume for Red Bull in off-premise channels
Domain
Consumer Goods / Beverages
Deliverable
product features
Required skills
Business planning, distributor relationship management, sales target setting, team coaching, trade visit management, market analysis, risk management, GTM strategy development, data analysis, incentive program design
Preferred skills
Consumer Goods industry experience, Beverage industry experience, team leadership, geographic market knowledge
Technologies
Excel, PowerPoint, Red Bull internal systems
Responsibilities
Coordinate regular meetings with distribution partner teams to communicate strategy and review KPIs; Assign sales and distribution targets to DPs and follow up; Provide execution trainings and coaching to DP teams; Conduct regular trade visits to coach DP sales teams; Develop annual business plans with DPs; Ensure DPs execute Red Bull merchandising standards; Analyze regional opportunities and implement actions; Plan and execute incentive programs; Track and benchmark DPs against key initiatives; Manage risks to the Red Bull business.
Seniority
Senior, hands-on IC