Field Marketing Manager
Core
Execute campaign plans and lead deployment of divisional crop campaign strategies to achieve financial objectives and peak sales for new and strategic products in the agricultural sector.
Role type
Field Marketing Manager
Builds
Divisional crop campaigns, NPL launches, and brand visibility initiatives for growers and channel partners.
Domain
Agriculture / Agri-tech
Deliverable
product features
Required skills
Campaign management, Grower and channel management, Marketing communications, Market intelligence analysis, Budget management, Stakeholder coordination
Preferred skills
Digital system implementation, Data analysis tools (XL), Influencing skills, Team leadership
Technologies
Digital systems, XL tools
Responsibilities
Lead deployment of Divisional Crop Campaign strategy, Drive Campaign Management Process (Planning, Execution & Review), Drive NPL launch activities, Deploy touchpoint strategy for best ROI, Monitor market intelligence, Ensure use of campaign tools by sales team, Drive execution excellence with BMs & TMs, Drive Retailer Reach and branding.
Seniority
Mid-level, hands-on IC
