Senior Campaigns Specialist
Core
Owns the Australian campaign strategy to drive revenue across the full customer journey, from initial awareness to long-term value, by integrating field days, events, and regional media into cohesive campaigns.
Role type
Senior Campaigns Specialist (Regional)
Builds
Cohesive marketing campaigns and regional media plans for Halter Australia
Domain
AgTech / Sustainable Farming
Required skills
Campaign strategy, full-funnel marketing, paid media planning, data analysis, stakeholder management, budget management, event marketing, regional media buying, cross-functional collaboration
Preferred skills
Experience in rural/farming sectors, ability to work with ambiguity, commercial mindset
Technologies
Paid social platforms, regional media channels, campaign management tools
Responsibilities
Develop and execute the Australian campaign strategy aligned with revenue priorities; manage inbound lead targets and forecasts; integrate field days, sales events, and partner activities into unified campaigns; plan and buy regional media (press, radio, outdoor, sponsorships); analyze campaign performance data to optimize audiences, channels, and messaging; collaborate with global brand, performance marketing, and content teams; prioritize initiatives based on revenue impact.
