Senior Business CRM Manager - Americas
Core
Senior Regional CRM owner driving B2B acquisition, onboarding, and activation for Wise Business across North America and Latin America.
Role type
Senior IC lifecycle marketing manager (B2B acquisition)
Builds
Repeatable lead pipelines, acquisition programs, and cross-channel customer journeys for business customers
Domain
Fintech / Cross-border payments
Required skills
B2B CRM strategy, lifecycle marketing, cross-channel campaign execution, sales partnership, data analysis, regional content adaptation, stakeholder management
Preferred skills
North American and Latin American market experience, Spanish and Portuguese language skills, SQL or Liquid coding
Technologies
Email, push notifications, in-app messaging, SQL, Liquid
Responsibilities
Own regional B2B CRM roadmap balancing acquisition and activation; Partner with Sales on lead qualification and feedback; Connect ATL campaigns to lead capture and conversion journeys; Build and adapt acquisition journeys for local audiences; Deliver end-to-end email, push, and in-app campaigns; Analyze pipeline and conversion metrics to drive commercial impact
Seniority
Senior, hands-on IC
