Assistant Manager, Paid Media
Core
Lead day-to-day integrated media operations for Grab verticals in the Philippines, ensuring campaigns support business goals across offline and online channels.
Role type
Assistant Manager, Paid Media
Builds
Integrated media plans and campaigns for Grab's business verticals
Domain
Digital advertising and media planning in the Philippines
Required skills
Integrated media planning, paid media strategy, performance marketing, multi-channel campaign planning, data analysis for media efficiency, agency management, Google Ads, Meta Ads Manager, TikTok Ads Manager, programmatic platforms (DV360, DSPs), knowledge of Philippines digital media landscape, experience in consumer tech/ecommerce/retail
Preferred skills
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Technologies
Google Ads, Meta Ads Manager, TikTok Ads Manager, DV360, DSPs
Responsibilities
Develop integrated media plans and recommendations for all Grab verticals; Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, and flighting; Review campaign performance data to identify insights and improve ROI; Manage and collaborate with external media agencies, publishers, and internal stakeholders; Prepare regular media performance reviews connecting delivery to business outcomes
Seniority
Mid-level, hands-on IC