Senior Performance Marketing Manager – C2B & Retail (f/m/x)
Core
Drive profitable growth by managing end-to-end performance marketing across Google Ads and other platforms for two automotive brands (wirkaufendeinauto.de and Autohero) in multiple European markets.
Role type
Senior Performance Marketing Manager (C2B & Retail)
Builds
Scalable paid media campaigns and automated bidding systems for car sales and retail journeys
Domain
Automotive / Digital Performance Marketing
Required skills
Google Ads expertise, data analysis, A/B testing, automation scripting, unit economics, cross-market strategy
Preferred skills
AI/ML application, multi-market experience, German language proficiency
Technologies
Google Ads, AI tools, automation scripts, data analytics platforms
Responsibilities
Steer media budgets based on CAC and Gross Profit, optimize bidding and conversion signals, run structured experiments, analyze performance anomalies, automate repetitive tasks
Seniority
Senior, hands-on IC