Gestionnaire de la stratégie d'engagement client
Core
Build and execute client engagement strategies to drive growth, retention, and lifetime value for Reitmans, RW&CO, and Penningtons by transforming customer data into actionable marketing and CRM initiatives.
Role type
Senior Client Engagement Strategy Manager
Builds
Customer lifecycle strategies, personalized email/SMS campaigns, and CRM-driven customer journeys
Domain
Retail / Fashion / Customer Data & Marketing
Required skills
CRM strategy, customer lifecycle marketing, segmentation & personalization, marketing automation, data analytics, cross-functional leadership, change management, bilingualism (French/English)
Preferred skills
Experience in retail/fashion/e-commerce, experimentation culture, stakeholder influence
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Pilot customer growth across acquisition, engagement, retention, and reactivation; Develop intelligent lifecycle strategies via email, SMS, and loyalty programs; Transform customer data into measurable revenue and conversion outcomes; Act as a change agent to align e-commerce, brand, and retail teams around customer growth.
Seniority
Senior, hands-on IC