Gerente de Estratégia Comercial Sr
Core
Lead Route to Market (RTM) and Revenue Growth Management (RGM) strategies to drive sustainable volume, value, and profitability growth for the coffee business.
Role type
Senior Commercial Strategy Manager (FMCG)
Builds
Market entry strategies, channel architectures, pricing models, and promotional plans for coffee brands.
Domain
FMCG / Coffee Industry / Retail & Distribution
Deliverable
product features
Required skills
Route to Market strategy, Revenue Growth Management, Pricing strategy, Channel management, Portfolio management, Data-driven decision making, Team leadership, Strategic planning, Market analysis, Cross-functional collaboration
Preferred skills
MBA, Experience in Export/B2B/Digital channels, Advanced English fluency
Technologies
Data analytics tools, CRM systems, Pricing optimization software
Responsibilities
Design and evolve RTM strategy for channel coverage and productivity; Develop pricing and promotion architectures to maximize profitable growth; Transform shopper insights and sales data into actionable growth plans; Lead new channel development including export and digital platforms; Align commercial strategy with Finance and Planning teams.
