Customer Growth & Insights Manager/in (m/w/d)
Core
Connects internal customer data, feedback, market info, and sales/store insights to identify growth opportunities and risks across the customer lifecycle.
Role type
Senior Customer Strategy & Commercial Analytics Manager
Builds
Actionable recommendations, business cases, and measurement logic for sustainable customer growth
Domain
Retail (Food & Non-Food) + Customer Strategy
Deliverable
dashboards & analysis
Required skills
Customer lifecycle management, segmentation, business case development, commercial analytics, cross-functional collaboration, hypothesis testing, growth review facilitation
Preferred skills
CRM strategy, campaign effectiveness evaluation, data requirement translation
Technologies
CRM, BI tools, dashboards
Responsibilities
Synthesize multi-source data to map customer potentials and risks; Prioritize growth opportunities across acquisition, activation, retention, and reactivation; Translate business questions into data requirements and dashboard specifications; Develop business cases and measurement plans for initiatives; Evaluate impact of CRM, digital, print, and promotional campaigns; Lead growth reviews and prepare management decision materials
Seniority
Senior, hands-on IC