Product Marketing Manager / Sr Product Marketing Manager
Core
Define and execute go-to-market strategies, pricing, and product launches to drive growth and profitability for wiper blade products and related automotive aftermarket solutions.
Role type
Sr. Product Marketing Manager
Builds
Go-to-market strategies, pricing programs, customer presentations, and sales growth campaigns for automotive aftermarket products.
Domain
Automotive Aftermarket / Consumer Goods
Deliverable
product features
Required skills
Go-to-market strategy development, P&L modeling, competitive analysis, cross-functional leadership, channel pricing strategy, financial acumen
Preferred skills
Microsoft Excel, PowerPoint, trade marketing execution
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Analyze channels, customers, and competitors to formulate business strategy and value propositions; model strategic opportunities in P&L scenarios for customer growth and product launches; lead cross-functional teams to launch new customers and products; develop channel pricing strategies and define market competitive pricing; create customer presentations leveraging product and portfolio knowledge; support trade marketing in developing promotions and sales growth campaigns.
Seniority
Senior, hands-on IC
