Product Marketing Manager
Core
Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day.
Role type
Product Marketing Manager
Builds
AI software products for automotive dealerships
Domain
Automotive industry + AI software
Deliverable
product features
Required skills
go-to-market planning, product messaging, launch readiness coordination, positioning briefs, sales enablement materials, roadmap reviews, customer engagement, executive communication, launch playbooks
Preferred skills
background marketing AI or software products to business buyers, experience in automotive or high-touch vertical market, customer-facing experience in sales/customer success/account management
Technologies
AI tools
Responsibilities
Lead end-to-end go-to-market planning and execution for product releases, Develop product messaging that explains features, target audiences, and customer value, Coordinate launch readiness across Customer Success, Sales, and Product, Create positioning briefs, battlecards, and sales enablement materials, Join roadmap reviews and engage with customers in the field, Keep executives informed about upcoming releases and market context, Build and improve launch playbooks
