Product Marketing Manager
Core
Own product positioning, messaging, and core narratives while leading go-to-market strategies for SaaS product launches and feature releases.
Role type
Product Marketing Manager (PMM)
Builds
Go-to-market strategies, launch assets, sales materials, and customer-facing narratives for SaaS products.
Domain
SaaS / AI-driven products
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, technical writing, market and competitive research, roadmap alignment, stakeholder partnership
Preferred skills
AI product marketing, agency marketing background, Sales-led or Product-led Growth experience
Technologies
Slack, Zoom, Google Workspace, Asana, Jira, HubSpot, Salesforce, Google Analytics, ChatGPT
Responsibilities
Own product positioning and messaging; lead go-to-market strategies; write high-impact content; translate complex product capabilities into customer value; partner with Product and Sales; conduct market and competitive research
Seniority
Individual Contributor, hands-on execution