Gestionnaire de la stratégie d'engagement client
Core
Build and execute client engagement strategies to drive growth, retention, and lifetime value for Reitmans, RW&CO, and Penningtons by transforming customer data into actionable insights.
Role type
Senior Client Engagement Strategy Manager
Builds
Customer lifecycle strategies, personalized engagement journeys, and data-driven growth initiatives for retail fashion brands.
Domain
Retail / Fashion / Customer Experience / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, customer lifecycle marketing, segmentation, personalization, marketing automation, data analytics, commercial acumen, change management, cross-functional collaboration
Preferred skills
Experience in retail or e-commerce, experimentation mindset, stakeholder influence
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Pilot customer growth across acquisition, engagement, retention, and reactivation; develop intelligent lifecycle strategies via email, SMS, and loyalty programs; translate customer data into measurable revenue and conversion growth; act as a change agent to evolve customer growth capabilities.
Seniority
Senior, hands-on IC