Senior Performance Marketing Manager – C2B & Retail (f/m/x)
Core
End-to-end ownership of performance marketing portfolios across multiple European markets for two automotive brands (wirkaufendeinauto.de and Autohero), focusing on profitable growth via C2B and Retail customer journeys.
Role type
Senior Performance Marketing Manager (C2B & Retail)
Builds
Full-format advertising portfolios across active European markets
Domain
Digital Automotive / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads expertise (formats, bidding, signals, feeds, tracking, audiences), data analysis, experimentation, automation (AI/scripts), unit economics understanding, cross-market management
Preferred skills
German language proficiency, experience with multiple European markets
Technologies
Google Ads, AI tools, automation scripts
Responsibilities
Steer media budgets based on volume, CAC, customer value, and Gross Profit; optimize bidding, conversion signals, and integrations; analyze data to spot anomalies and identify root causes; run structured tests and introduce new formats; automate repetitive tasks using AI and scripts
Seniority
Senior, hands-on IC
