National Key Account Manager, Catering & Foodservice
Core
Win new distribution and drive brand activation & sales volume for Red Bull in leading Catering and Foodservice segments.
Role type
Senior National Key Account Manager (Catering & Foodservice)
Builds
Red Bull brand presence, sales volume, and distribution depth in catering and foodservice channels.
Domain
Consumer Packaged Goods (CPG) / Energy Drinks / Catering & Foodservice
Deliverable
product features
Required skills
Strategic account management, stakeholder management, negotiation, sales strategy development, brand activation planning, data-driven insights application, partnership building, commercial acumen, presentation skills.
Preferred skills
Experience with major catering/foodservice groups, understanding of occasion-based consumption, event integration.
Technologies
hunting list system, point-of-sale materials, customer joint business plans, Red Bull measures.
Responsibilities
Deploy hunting list system to identify and diagnose value propositions with potential customers; manage objections and influence key stakeholders; negotiate target sales volume and financial outcomes; deliver outlet execution against brand measures; create customer launch programs and joint business plans; develop promotional programs including Limited Time Offers; engage customers in Red Bull owned events; contribute to annual business planning.
Seniority
Senior, hands-on IC