Lider Trade Marketing
Core
Strategic management of the National Promoter team, focusing on executing Marketing and Commercial strategies to drive sales.
Role type
Senior Trade Marketing Manager
Builds
National promoter strategies, activation plans, and sales execution for the business
Domain
FMCG / Retail / Trade Marketing
Deliverable
product features
Required skills
Strategic planning, KPI analysis, team management, stakeholder collaboration, market potential analysis, channel strategy, promotional planning, merchandising, data-driven decision making
Preferred skills
Microsoft Office (Word, PowerPoint, Excel, Outlook), basic English for workplace communication
Responsibilities
Develop and implement the Annual Strategic Promoter Plan; manage and analyze KPIs, dashboards, and ROI; collaborate with national field operations to ensure execution excellence; manage relationships with multidisciplinary areas and clients; analyze market potential to define coverage and routes; translate brand and business strategies into specific activation plans and promotional campaigns.
Seniority
Senior, hands-on IC
