Director - Demand Generation
Core
Build and modernize a scaled demand generation engine using AI and automation to generate, qualify, nurture, and convert B2B demand into measurable pipeline and revenue.
Role type
Senior Director, Demand Generation (Hands-on builder)
Builds
Integrated demand engine across channels, AI-native workflows, and martech stack for enterprise SaaS
Domain
B2B Enterprise SaaS, Demand Generation, AI Marketing
Deliverable
production ML models | product features
Required skills
Scaled demand generation strategy, AI and agentic workflow implementation, multi-million dollar budget management, marketing automation (Marketo/HubSpot/Pardot), CRM (Salesforce), intent data platforms (6sense/Demandbase), conversational marketing, data-driven experimentation, team leadership
Preferred skills
Enterprise SaaS with multi-product portfolio, AI-native company experience, ITSM/customer support software domain knowledge
Technologies
Marketo, HubSpot, Pardot, Salesforce, 6sense, Demandbase, Qualified, Drift
Responsibilities
Own and execute scaled demand generation roadmap; Build and optimize always-on programs across SEM, SEO, AI search, content, and lifecycle; Integrate AI-native workflows for audience ID, orchestration, and personalization; Manage multi-million-dollar budgets based on ROI; Partner with Sales/RevOps on lead scoring and handoff; Lead and develop high-performing demand generation teams; Evaluate and evolve the martech stack
Seniority
Senior Director, hands-on builder
