Marketing Manager / Account-Based Marketing (ABM)
Core
Design and execute account-based marketing programs to accelerate pipeline and revenue from IFS's highest-value target accounts across South & Central Europe.
Role type
Senior Account-Based Marketing Manager
Builds
Personalized, multi-channel engagement strategies and campaigns for named enterprise accounts
Domain
B2B Enterprise Software / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
ABM strategy development, named account list management, buying committee identification, 1:1 campaign design, executive engagement coordination, account-specific messaging, sales partnership alignment, deal acceleration support, market intelligence enablement, program measurement, budget management, vendor coordination
Preferred skills
German or French language proficiency
Technologies
ABM platforms, marketing automation, CRM
Responsibilities
Develop regional ABM strategy aligned to sales priorities; Build and maintain named account lists with Sales Leadership; Segment accounts into Tier 1 engagement programmes; Identify buying committees and key personas; Design personalized 1:1 campaigns; Coordinate digital, executive engagement, events, direct mail and customer advocacy activities; Develop account-specific messaging and value propositions; Participate in Sales account planning sessions; Support deal acceleration and expansion campaigns; Enable sales with market intelligence, account intelligence, engagement insights and personalized assets; Track account and buying group engagement; Measure influence on pipeline creation and acceleration; Optimize programs using campaign performance and sales feedback; Manage ABM program budgets and ensure cost-effective execution; Coordinate with agencies, data providers and technology vendors
Seniority
Senior, hands-on IC