Business Information Lead Generation Specialist
Core
Develop and execute strategic demand generation and lead gen initiatives to maximize revenue growth for business intelligence and trade technology solutions.
Role type
B2B demand generation specialist (Business Intelligence/Trade Tech)
Builds
Sales pipeline for business unit's broad range of products and services using marketing services delivery teams' offering
Domain
Business Intelligence, Trade Technology, Rating Agencies
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing demand generation, Account Based Marketing, multi-channel marketing planning, marketing automation (Eloqua), CRM management, paid media management, social media management, event management, data analysis, project management
Preferred skills
Digital marketing certification, experience on both business and agency side, experience with CMS, Adobe, Canva, HTML
Technologies
Eloqua, CMS, CRM, Adobe, Canva, HTML
Responsibilities
Plan, direct, and execute marketing and communication strategies to increase customer interest; Liaise with Global Marketing team to build use cases for specific customer verticals; Develop relevant content to support use cases and drive targeted campaigns; Implement and improve key marketing systems to drive lead generation and qualification; Provide reports on marketing campaign performance and results; Interpret marketing and customer data to identify new opportunities; Analyze and optimize campaign results and perform quarterly post mortems.
Seniority
Mid-Senior, hands-on IC
