Marketing Manager, Corporate Marketing
Core
Develop and execute integrated marketing strategies and campaigns to drive revenue growth and demand generation for Gartner's Finance product.
Role type
Marketing Manager (Demand Generation & Campaigns)
Builds
Multi-channel marketing campaigns, content programs, and sales enablement materials for the Finance product line.
Domain
B2B Technology / Business Intelligence / Finance
Deliverable
product features
Required skills
Integrated marketing strategy, demand generation, campaign management, channel strategy, sales enablement, data analytics, CRM management, stakeholder collaboration, executive audience engagement, strategic messaging.
Preferred skills
Experience engaging executive-level audiences, AI tool proficiency.
Technologies
Salesforce, Power BI, Google Analytics, Chat GPT, Notebook LM, Copilot, Excel, PowerPoint.
Responsibilities
Develop and execute integrated marketing strategies and campaigns; Coordinate and implement multi-channel marketing campaigns and content programs; Gather and organize input from Product, Research, and Sales teams; Strategize clear, concise marketing messages and content; Track and report on marketing performance using established metrics and analytics; Support demand generation activities by communicating key messages to the Sales organization.
Seniority
Mid-Senior, hands-on IC