Marketing Analyst, Demand Generation and Nurture
Core
Build and execute B2B demand generation and lead generation campaigns to drive customer acquisition and revenue growth.
Role type
Marketing Analyst (Demand Generation & Nurture)
Builds
Demand generation campaigns, lifecycle nurture sequences, and performance reports for B2B customer acquisition.
Domain
B2B Marketing, Financial Services/Payments
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, lead generation, marketing automation, funnel analysis, campaign optimization, data analysis, ROI measurement, audience segmentation, AI-powered tools utilization
Preferred skills
B2B growth marketing, Marketing Operations, Eloqua/Marketo/Pardot, CRM platforms, Financial Services/Payments/Fintech industry experience
Technologies
Eloqua, Marketo, Pardot, CRM platforms, Marketing Automation Platforms
Responsibilities
Develop and implement B2B marketing operations strategies for customer acquisition and lead generation; Execute demand generation campaigns leveraging email and nurture channels; Optimize campaign performance and customer segmentation to support revenue targets; Implement lifecycle nurture campaigns across the customer journey; Coordinate lead assignment with sales teams; Measure and report campaign performance against ROI and KPI goals; Utilize analytical skills to evaluate marketing impact across customer touchpoints.
Seniority
Mid-level, hands-on IC