Founding Gtm Lead

## About Trace Trace turns metric trees into a living operating system for the business — automating the analysis workflows that today live in ad-hoc requests, spreadsheets, and weekly slide decks. Our platform creates org-wide alignment around key output metrics and their input drivers, while our ML/AI algorithms traverse these trees to surface insights automatically. We're a small, close-knit team building the next frontier of business intelligence. Check out our product and our thinking. ## About the role We're looking for our first GTM hire to help build and scale demand. This is a foundational role with exposure to every part of the funnel — perfect for someone who moves fast, learns quickly, and wants to help define a new product category from day one. You'll work directly with the CEO with a heavy emphasis on experimentation and execution. ### Primary: Business Development & Pipeline - Activate a large pipeline of inbound interest into demos - Build prospect lists based on successful customer profiles - Execute multi-channel campaigns across inbound and outbound to drive demos - Develop vertical-specific metric tree templates and tailored messaging - Experiment and iterate on the GTM motion with the latest tooling ### Secondary: Top of Funnel & Awareness - Collaborate with the CEO to build an inbound content engine ## About you - Experience in an early GTM or growth role — ideally in B2B SaaS or data/analytics - Comfortable ideating, executing, and owning results end-to-end - Creative, organized, and resourceful — you build from scratch without waiting for a playbook This is a ground-floor opportunity to shape GTM motion, market positioning, and customer experience at a company defining a new category in business intelligence. Competitive salary, meaningful early-stage equity, and strong benefits.