Founding GTM Lead
Core
Building and owning the demand engine for a business intelligence platform that uses ML/AI to automate analysis workflows and create org-wide alignment around key metrics.
Role type
Founding GTM Lead (hands-on IC)
Builds
Demand generation engine, pipeline, content assets, and operating cadence for a B2B SaaS product
Domain
Business Intelligence / Data Analytics / SaaS
Deliverable
production ML models
Required skills
Multi-channel campaign execution, pipeline generation, content creation, funnel analysis, CRM management, product messaging, vertical-specific strategy
Preferred skills
B2B SaaS experience, selling to data/finance/growth leaders, technical product understanding
Technologies
CRM tools, outbound/inbound platforms, website analytics, content management systems
Responsibilities
Own pipeline generation across inbound, outbound, and new channels; Convert inbound interest into qualified demos; Build and improve prospect lists; Execute multi-channel campaigns; Develop vertical-specific content and templates; Monitor funnel performance and iterate; Partner with CEO on content strategy and positioning; Build QA processes for the GTM engine
Seniority
Early-stage, hands-on IC