Assistant Marketing Manager, B2B
Core
Build and run regional marketing programmes to generate demand for Grab For Business (enterprise platform for employee rides, mobility, and meals) across Southeast Asia, serving small to medium-sized businesses.
Role type
Senior B2B demand generation manager
Builds
Regional marketing campaigns, campaign toolkits, and customer-facing content for Grab For Business
Domain
Southeast Asia, B2B SaaS/Technology, Mobility and Food Delivery
Required skills
B2B marketing, demand generation, campaign execution, data analysis, content creation, AI tool usage
Preferred skills
SaaS marketing, multi-market Southeast Asia experience
Technologies
GenAI, digital channels, offline channels
Responsibilities
Execute integrated demand generation campaigns across digital and offline channels; Test new growth routes like co-marketing partnerships; Develop campaign strategies and modular assets for six markets; Produce go-to-market content including case studies and thought leadership; Measure and report on campaign performance to optimize spend; Coordinate with PR, product marketing, and agencies
Seniority
Senior, hands-on IC
