Digital & Lifecycle Content Specialist
Core
Develop and deliver personalized, omnichannel customer lifecycle programs to drive commercial growth and meaningful business results for the University of Auckland.
Role type
Senior Customer Lifecycle Management (CLM) Specialist
Builds
Scalable automated campaigns, workflows, and digital touchpoints
Domain
Higher Education Marketing & Recruitment
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Customer Lifecycle Management (CLM), Conversion Rate Optimization (CRO), Marketing Automation, CRM/CDP management, Data Analysis, Technical Problem Solving, Stakeholder Management
Preferred skills
Experience with enterprise martech platforms (Salesforce Marketing Cloud, Eloqua), Privacy-first approach, Agile methodologies
Technologies
Salesforce Marketing Cloud, Eloqua, CRM, CDP
Responsibilities
Act as SME for CLM, take end-to-end ownership of lifecycle activities, collaborate with external agencies, build scalable campaign assets, monitor and report on performance, maintain compliance with privacy regulations
Seniority
Senior, hands-on IC