Federal Field Marketing Manager
Core
Execute integrated account marketing programs and events to drive pipeline growth for U.S. federal civilian agencies.
Role type
Senior Field Marketing Manager (Federal Civilian)
Builds
Account-based marketing campaigns, partner programs, and executive engagement initiatives for federal buyers.
Domain
U.S. Federal Government (Civilian Agencies) + B2B SaaS Marketing
Deliverable
product features
Required skills
Strategic account planning, federal procurement dynamics, account-based marketing (ABM), event management, CRM and marketing automation, data analytics, stakeholder influence, project management
Preferred skills
Existing federal ecosystem relationships, AI platform familiarity, GSI/reseller partnership experience
Technologies
CRM platforms, Marketing automation tools, Excel, BI tools
Responsibilities
Partner with sales to execute account marketing aligned to federal pursuit priorities; deliver the federal civilian marketing plan; localize messaging for agency buyers; plan and deliver federal-specific events and executive briefings; monitor program performance via analytics; act as a trusted advisor to sales teams.
Seniority
Senior, hands-on IC with strategic execution
