Gerente de Trade Marketing Canal
Core
Lead channel trade marketing strategy to drive sell-out, distribution, and profitability for coffee and tea brands across retail channels.
Role type
Senior Trade Marketing Manager (Channel Strategy)
Builds
Integrated channel strategies, Joint Business Plans (JBPs), and execution frameworks for retail partners.
Domain
FMCG / Coffee & Tea / Retail Trade Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Channel strategy, customer segmentation, JBP development, performance analytics, stakeholder management, commercial execution, team leadership, strategic planning, data-driven decision making, cross-functional collaboration
Preferred skills
FMCG experience, multi-channel go-to-market knowledge, advanced English fluency, post-graduate degree in Business/Marketing/Engineering
Technologies
Trade marketing frameworks, KPI dashboards, JBP methodologies
Responsibilities
Define channel strategies and execution models; lead customer segmentation and value proposition design; develop and govern Joint Business Plans with key accounts; translate strategy into scalable execution programs; build analytical capabilities and drive performance metrics; lead and develop the trade marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities
