CRM Manager - UK and Europe
Core
Drive global B2C lifecycle communications strategy and implementation for the UK & Europe markets to increase product adoption and retention.
Role type
CRM Manager (B2C Lifecycle & Segmentation)
Builds
Customer lifecycle communications, segmented email campaigns, and multi-channel engagement initiatives for Wise's international money transfer product.
Domain
Fintech / Cross-border payments
Deliverable
product features
Required skills
B2C CRM strategy, customer lifecycle management, segmentation, cross-channel campaign execution, data analysis, A/B testing, stakeholder collaboration, localization, email deliverability management
Preferred skills
Braze or similar ESP proficiency, creative design eye
Technologies
Braze, ESPs, Email platforms
Responsibilities
Develop and manage UK & Europe CRM strategy including lifecycle management and segmentation; Utilize data to tailor communications; Collaborate with Product, Marketing, Creative, Engineering & Analytics teams; Design and implement customer lifecycle strategies; Analyse campaign performance to optimize engagement; Ensure compliance and database health; Implement localization for international campaigns; Oversee email calendar and reporting.